Business Atoms addresses the huge technology problem that small and medium businesses (SMBs) have using a multipronged approach that consists of:
1) High level of technical competence
2) Variable cost structure
3) Operating as an extension of our client businesses

High level of technical competence

The biggest technology mistake an SMB can make is to underestimate the importance of technical competence.

This underestimation has led even major corporations to make the mistake of falling for the siren song of offshore outsourcing for their software development. They look at the low hourly rates, typically between 30% - 50% of the hourly rates of technically competent consulting companies, and think they are going to save money. Not only is that not the case, but in the majority of cases they end up losing money, sometimes a lot of money, and they always lose a lot of time (which is usually also money lost via opportunity cost). We have yet to come across a technically competent offshore outsourcing company. We’ve had to fix their broken code and clean up their messes many times and we know multiple horror stories.

The problem with hiring people that are not technically competent is that they architect software incorrectly such that all future bug fixes and enhancements take more time and resources, usually a lot more, than properly architected software.

Not only that, but this problem is exponential. The more enhancements that are made to improperly architected software, the more difficult the bird’s nest of code becomes to navigate, and increasingly more time and resources must be dedicated to each new enhancement. You’ve likely heard of, or dealt with, software where it seemed like every time the developer fixed a bug, two other bugs popped up. Most likely the developer told you it was because the software was complicated and it was difficult to get right. Unless your developer was referring to weapons system software for a fighter jet, that was almost certainly just not true. Worse than that the developer probably didn’t even know it wasn’t true. When software is architected incorrectly to begin with, all future development on the software is doomed before it is even initiated.

In order to save money on technology, you must be sure that the technical competence of your tech people is rock solid. Saving money on software is not about paying your tech people low hourly rates or salaries – it is about total cost of ownership.

Variable cost structure

If you need technical help and you want technical competence, you are almost certainly going to have to hire a consulting company. Consulting companies charge you an hourly rate, making your cost variable, but they pay their developers under a fixed cost structure. They then pass this fixed cost on to you in the form of increased hourly rates, not to mention retainers, hourly minimum guarantees, and contracts.

Business Atoms is fundamentally different because our developers operate under a variable cost structure. If they don’t perform they don’t make money. This allows us to provide you with the most technically competent developers on the market at a cost that no fixed cost consulting company could possibly compete with for the same quality. Our technology solutions will save you more and make you more money over time versus any other option available to you.

Operating as an extension of our client businesses

No contracts. No retainers. No minimum hourly guarantees.

You have just one hourly rate for all of our technology services.

We give you cost flexibility.
While our competitors demand guarantees, we are structured to serve your business on-demand.
You can use us as little as you want.
You can use us as much as you want.
You can use us whenever you want.

We give you functional flexibility.
While our competitors say no to small but necessary one-off tasks, we say yes.
We will move your websites from one server to another.
We will get your online store PCI compliant.
We will speed up that query that takes forever to run.
We will fix that one bug on your website.
We will create scheduled backups for your databases.

We give you maximum flexibility because we know that is what SMBs need most.

We have proven time and again that we deliver superior, usually vastly superior, results versus our competitors.
Where our competitors see only their own revenue and expenses, we see projects that have a real and measurable impact on the financial health of our clients.
Where our competitors see an opportunity to make alot of extra money using unnecessarily complicated development methodologies such as object oriented programming, we see an opportunity to save our clients time and money by efficiently delivering maintenance-light software using our development processes that have been created, improved upon, and tested over many years and millions of pageviews.

The incorporation of social responsibility into our business model and our custom-tailored approach to web development enable us to consistently deliver superior results.